The case for print. First, you are in good hands, most of my career has been about print. Starting at the Tribune owned Sun-Sentinel and later as an in-house artist for a printing company. As an Art Director, I created marketing campaigns that involved print that complimented and gave a consistent professional look to a clients’ brand.

Print is art. I believe if you understand print then you can design text and graphics sort of weaving a tapestry for the message that you are trying to convey. Websites for instance are based on print principals, using pages and page layout to organize the information into a pleasing visible medium. It also, helps that the same visuals in a website also run throughout printed materials – bringing home the whole cohesive look of a brand.

What is print? Publication ads, from your local rag to a super slick Luxury magazine. Ads represent your business or product and highlight what you have to offer. Signage is print, and understanding the vendor language of what needs to be supplied is key and it doesn’t hurt to have that knowledge of which colors pop and are easily read. Then there are rack cards, postcards, menus, brochures, corporate brochures, stationery, posters, newsletters, packaging … phew – so much print! 

So, why would you need print? A recent client needed a trifold brochure to convey information, but also to impress upon perspective clients that they are for real. Print is not dead I promise, even though, there is certainly less of it – it is now more discerning possibly. In that, a business can use print strategically, pinpointing their audience like through direct mail. Or by creating a kit with printed information that aids in a pitch and for understanding your business opportunities in a read-friendly way. I can help you get it done – making your brand complete. Let’s get started.